Webinar with IBM: Generating Leads through B2B Content Marketing
The B2B industry is experiencing a major shift in the way prospects discover information about a brand or their products and services. Customers are increasingly using digital channels for brand...
View ArticleB2B Commerce Trends Report Finds New Best Practices
B2B eCommerce sales have now exceeded twice the size of B2C eCommerce, and are expected to gain more than $559 billion in sales by the end of 2013 in the US, according to Forrester Research. Even...
View ArticleImprivata Named as Acquia Partner Site of the Year for B2B Site at DrupalCon...
Recently at DrupalCon Portland, our client, Imprivata was awarded again for its redesigned website. Imprivata was named an Acquia Partner Site of the Year under the General Commercial/B2B category....
View ArticleeCommerce Daily Deals Reported to Boost Sales
Companies like Kindle and Nook have used their platforms on Amazon and Barnes & Noble to promote daily deals on books for 24 hours for as low as $1.99. As a result, they have seen instant sales...
View ArticleStart Smiling! Optimism Techniques for Inside Sales Reps
How often do you hear someone say, “Optimism sells.” How about, “Be more optimistic!” In sales, optimism is essential for success. But just saying the words won’t do the trick; you need to train your...
View Article3 Differences Between B2B and B2C Content Marketing
Not all content marketing is made equal. The content you create depends on your target audience and overall business strategy. So it is no surprise there are key differences between B2B and B2C...
View ArticleWhat's the Difference Between Teleprospecting and Telemarketing?
“Please place me on your no-call list.” This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for...
View ArticleHow to Leverage LinkedIn: 7 Tips for B2B Marketers
Facebook may be the most highly leveraged social channel for B2C content marketers, but for B2B folks, it’s LinkedIn. As a hub for the professional community, LinkedIn is an optimal means for...
View Article7 Boston Companies That Will Make Your Business Better
No business is perfect. Whether it's technical roadblocks or operational inefficiencies, all organizations face a unique set of challenges. Fortunately, there are firms out there dedicated to creating...
View Article10 Tips for Optimizing Your LinkedIn Company Page
As a hub for business news, LinkedIn is the essential ingredient to a successful content marketing campaign. There is no better channel for B2B businesses to distribute their quality content and...
View ArticleWhat Matters Most for B2B Sales & Marketing
Despite the abundance of B2B related online content many B2B marketers still find themselves far from enlightened. Thought leadership articles saturate the web, each promising more illuminating...
View Article3 Examples of Innovative B2B Content Marketing from Boston Brands
Boston leads the world in marketing and advertising innovation, so is it no surprise local brands are setting trends with cutting edge content marketing. At least Ann Handley thinks so, and as...
View ArticleTop B2B Content Marketing Statistics You Need to Know
In case you missed it, the Content Marketing Institute and MarketingProfs released their annual content marketing study reporting on industry benchmarks, budgets, and trends. Chock-full of statistical...
View ArticleHow to Generate B2B Leads in 2014 [Infographic]
Did you know generating more leads is the number one challenge for B2B marketers? 78 percent of B2B marketers cite generating leads as a struggle. This should come as no surprise for B2B marketers....
View ArticleThe Day that Google Died
The Day that Google Died By: Dianna Huff About the Author Guest blogger Dianna Huff is an SBANE member and sits on the Technology and Innovation Committee. A web marketing expert, Dianna helps...
View ArticleThe Innovation Awards: A Recap of the Nominee & Judge Reception
The first round of SBANE's Annual New England Innovation Awards took place on Thursday, March 20th. With a grand total of 210 nominated companies and organizations, 2014 brought our largest count in...
View ArticleSBANE Member Marketplace to Launch May 1st
SBANE plans to launch our Member Marketplace on Thursday, May 1st. The Member Marketplace is a space for SBANE members to be able to engage in commerce with other members online, enabling our...
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